About Us
Who We Are
Magic Demos was founded by Sonya Laurenssen, a seasoned creative entrepreneur and brand strategist with over two decades of experience helping food, beverage, and wellness companies launch and grow. As the owner of Turn Designs Creative, Sonya has collaborated with countless founders to bring their products from concept to shelf — building brands that truly connect with consumers.
Before launching Magic Demos, Sonya owned a product-based company (JUSU), gaining firsthand experience in what it takes to build, scale, and sustain a brand in the Canadian market. Her entrepreneurial journey began early — growing up on an 80-acre potato farm in Southern Ontario, where hard work and hands-on commitment were part of daily life.
That same roll-up-your-sleeves attitude is at the heart of Magic Demos today: we’re here to help business owners succeed by putting products in the right hands — and leaving a lasting impression.
What We Do
At Magic Demos, we understand what it takes to build a successful food and beverage brand — because we’ve been there ourselves. We know that shelf space is just the beginning; true growth comes from real, personal connections with consumers.
Our mission is to help local brands shine through professional, high-energy, and knowledgeable product sampling experiences. Every Magic Demos ambassador is carefully trained to represent your brand with enthusiasm, authenticity, and a genuine desire to drive sell-through.
We don’t just sample products — we tell your story, engage your audience, and ensure every demo delivers measurable results. Whether you’re launching a new SKU or expanding retail presence, we bring the magic that gets your products noticed, loved, and remembered.